Organizational Development

Ch. 14 Case 4

The Change Story of Crown University

Provide a brief summary of the case.

Respond to the following:

1. Discuss the factors which contributed to the success of the change process in terms of unfreeze, move, and refreeze stages in force field analysis
2. How do you evaluate the change efforts in terms of being transactional or transformational?

3- What are the factors that support the failure of the change in this case?

4- If vou were one of the owners of the company, what would you do to sustain the success of the university?

5- What would you recommend to the university president about how the change process could be sustained?