Organizational Overview 2. Provide detailed background information about your chosen organization. 2.1. Provide background information about your chosen organization, including its name, industry sector in which the organization operates, its products, and target market. Elaborate and use research. 2.2. Evaluate the brand of your chosen organization. 2.3. Identify and explain the industry and sector in which your chosen organization operates. 2.4. Assess the business model of an organization. 2.5. Assess the design of your chosen organization. 2.6. Identify and explain the product offering of your chosen organization. 2.7. Identify and explain the target market of your chosen organization.