Organizational Structure - Diamond Estate

What is the current Structure (functional, Geographic, product or matrix)

does the structure support strategy

Current Strategy -

Vision was to build enduring and high-quality alcoholic beverage brands that celebrated life and achievement in a socially responsible way

Goal - to become one of the top three Canadian wine producers

Case study notes

EXHIBIT 3: DIAMOND ESTATES WINERY & SPIRITS CORPORATE STRUCTURE Diamond Estates CEO: J. Murray Souter Headquarters: Niagara-on-the-Lake, Ontario Agency Winery Business Business Diamond Estates Trajectory Beverage General Admin. (25% Staff), Partners Niagara-on-the-Lake, Ontario President: Christopher Terrio, Oakville, Ontario D2C Retail Operations 50% Staff Lakeview Wine Co. Niagara-on-the-Lake, Vineyards Ontario Winemaking Beamsville, Ontario 25% Staff Scarborough, Ontario Niagara Region Online Wine Sales