Organizations could decide to put metrics in place in order to measure the effectiveness of internal communication initiatives for a number of reasons. The organizations could be wondering about the reason for employee turnover, hoping to increase sales by increasing employee engagement, or desiring to increase efficiency.

Metrics between internal and external communications have both similarities and differences. Both types of communications focus on relationship building and loyalty.Internal communications aim to influence the employees' knowledge base as well as their attitudes and behaviors (Giorgio, 2018).By building understanding and relationships, internal communication aims to increase productivity, loyalty, innovation, and confidence in the organization (Giorgio, 2018).Similarly,

The type of business environment can drive the types of metrics used.Every business has a specific kind of data that it is important they monitor either as it happens or over a period of time (Klipfolio, n.d.).Because metrics are used to help business improve and focus their resources on what is important, organizations have to identify what the key performance indicators are for their organization.Different industries will necessarily have different key performance indicators.For example, hospitals might want to track emergency room wait time and patients seen while bookstores would be more interested in number of books sold and total order cost.The hospital will be focusing on efficiency and volume and the bookstore will be focusing on sales and revenues.A cell phone manufacturer would be focusing on innovation and design.

Required

Identify two quantifiable business metrics that could be used to measure the ROI associated with the key considerations in your peer's post. How do those metrics measure what is intended? How might they inform decision making or next steps? Support your reasoning with examples, if possible.