Organizations have begun to use mainly demographic, behavioral, and psychographic data to better shape and promote their offerings. This practice is an application of: As the mother of the groom, Ann was willing to wear the subdued-colored, tailored suit that the bride had selected for the wedding until the salesclerk showed Ann a red off the shoulder cocktail dress. The salesclerk kept telling Ann how great the dress looked. Ann bought the dress to wear to the wedding. Assuming Ann really likes her son's fiance and does not want to do anything to damage her relationship with him or his bride, Ann's decision to buy the red dress was a result of influences. O Culture Reference group O Marketing O Economic (financial situation)