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Original answer only please Question 6: Customer Profitability Analysis (5 marks) Cloud Mobility, a provider of cell phone service, has a toll-free customer service line

Original answer only please

Question 6: Customer Profitability Analysis (5 marks)

Cloud Mobility, a provider of cell phone service, has a toll-free customer service line that is available to all of their customers. They are concerned that this free service is having a negative impact on profits.

How might customer profitability analysis help management assess whether this is the case?

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