Oriole Company is considering introducing a new line of filtration products. Oriole believes that if the filters can be priced competitively at $45 then approximately 300,000 units can be sold. The controller has determined that an investment in new equipment totaling $4,400,000 will be required. Oriole requires a minimum rate of return of 15% on all investments. Compute the target unit cost of the filter. (Round answer to 2 decimal places, e.g. 15.25.) Target unit cost