Oriole Company is unsure of whether to sell its product assembled or unassembled. The unit cost of the unassembled product is $24 and Oriole would sell it for $54. The cost to assemble the product is estimated at $18 per unit and the company believes the market would support a price of $71 on the assembled unit. What decision should Oriole make?

Process further, the company will be better off by $12 per unit.

Process further, the company will be better off by $23 per unit.

Sell before assembly, the company will be better off by $1 per unit.

Sell before assembly, the company will be better off by $17 per unit.