Oriole Orthotics Company distributes a specialized ankle support that sells for $$30.$ The company$$s variable costs are $$20$ per unit; fixed costs total $$370,000$ each year. Calculate the contribution margin ratio. If sales increase by $$65,000$ per year, by how much should operating income increase? Last year, Oriole sold $42,000$ ankle supports. The company$$s marketing manager is convinced that a $10\%$ reduction in the sales price, combined with a $$47,000$ increase in advertising, will result in a $30\%$ increase in sales volume over last year. Should Oriole implement the price reduction? Oriole SHOULD$/$SHOULD NOT implement the price reduction because the estimated operating income is LESS$/$MORE than the current operating income