Orion Inc.'s Leap to Digital: A Change Management Journey" Background: Orion Inc., a well-established printing and publishing firm, has seen a decline in demand for traditional print media. With the rise of digital content consumption, Orion's leadership has decided to pivot the company's core operations toward digital media. This change requires not only an update in technology but also a shift in the company's culture and approach to content creation. The Change Initiative: The CEO of Orion Inc. has outlined a vision to become a digital-first company within the next two years. This involves revamping the IT infrastructure, retraining staff, realigning business processes, and restructuring the content delivery models. A Change Management Team (CMT) is set up to lead this transformation, with roles and responsibilities clearly defined. The Approach: Orion Inc.'s CMT adopted a phased implementation strategy, starting with the IT department and gradually moving to editorial and sales. They communicated the changes through town halls, provided comprehensive training programs, and set up a feedback loop for continuous improvement. Challenges Faced: Despite careful planning, the CMT faced resistance from employees accustomed to traditional methods. There was also a struggle to align the diverse departments with the new digital strategy. 

Questions for Group Presentation: 

Based on Orion Inc.'s situation, what specific roles and responsibilities should the Change Management Team assign to ensure effective implementation of the digital strategy? 

2: Describe a training program tailored for Orion Inc.'s editorial staff. What key competencies should it address, considering the company's digital transformation goals?

3: Identify potential sources of resistance Orion Inc. might face from employees. How should the Change Management Team address these challenges to foster a digital-first culture? 

4: As a part of the Change Management Team, propose a strategy to sustain the digital transformation at Orion Inc. What long-term measures would you implement to ensure the change is lasting and effective?