Ormond has a jewelry store in Omaha, Nebraska. Ormond wants to increase his profit margins but doesn't think that lowering the price of his jewelry is the right strategy. In fact, Ormond should raise prices because of all of the following EXCEPT: a. Higher prices yield greater margins. b. Price sensitive customers should be targeted. c. Higher prices are beneficial to higher-end brand positioning. d. Customers believe that high prices are a cue to higher quality