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Other World, a video game company, is interested in customers' perceptions of VR Lite, its new virtual reality headset. Since the research goal is rather
Other World, a video game company, is interested in customers' perceptions of VR Lite, its new virtual reality headset. Since the research goal is rather specific, Other World should conduct its own r...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
