Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Our company is cobra footwear company (Company C). Can you discuss an analysis of our competition specifically addressing the following questions with the help of
Our company is cobra footwear company (Company C). Can you discuss an analysis of our competition specifically addressing the following questions with the help of the table in the attachments? Please compare the value of S/Q ratings, Mode availability, and other details like retail price, online orders, etc while answering the questions.
There are A, B, D, E, F, and G companies in the table and different regions.
Comparative Competitive Efforts North America Company C Year 11 Help Print Industry 75 COMPARATIVE COMPETITIVE EFFORTS Year 11 Co. C North America Competitive Efforts by Company Industry vs Ind. A B C D E F G Average Avg. INTERNET SEGMENT 67.00 80.00 68.00 75.43 Retail Price ($ per unit) 72.00 84.00 73.00 84.00 -11.2% Search Engine Advertising ($000s) 5,500 500 0 1,000 6,000 5.000 2,571 -100.0% Free Shipping No No No No No No No None Near Avg S/Q Rating (1 to 10 stars) 5.3* 6.8 3.8* 5.0* 4.0* 6.7* 5.1* -25.5% 249 349 494 445 249 297 350 348 Model Availability +41.9% Brand Advertising ($000s) 12,000 18,000 0 16,000 11,000 11,000 18,500 12,357 -100.0% Celebrity Appeal 0 0 0 0 0 0 0.0% Brand Reputation (prior-year image) 70 70 70 70 70 70 70 70 0.0% Online Orders (000s of pairs) 382 368 428 459 393 343 365 391 +9.5% 382 368 428 459 393 343 365 391 Pairs Sold ($000s of pairs) +9.5 % Market Share (%) 14.0 % 13.4% 15.6 % 16.8 % 14.4% 12.5 % 13.3% 14.3% +1.3 pts. WHOLESALE SEGMENT Wholesale Price ($ per pair) 51.60 60.00 48.00 55.00 48.00 52.00 58.00 53.23 -9.8 % S/Q Rating (1 to 10 stars) 5.3X 6.8* 3.8* 5.0* 4.0* 4.2X 6.7* 5.1* -25.5 % Model Availability 249 349 494 445 249 297 350 348 +41.9% Brand Advertising ($000s) 12,000 18.000 0 16,000 11,000 11,000 18,500 12,357 100.0% Rebate Offer ($ per pair 5.00 5.00 5.00 5.00 4.00 5.00 5.00 4.90 +2.0% Delivery Time (weeks) 3 wks 2 wks 2 wks 3 wks 3 wks 3 wks 2 wks 2.6 wks -23.1 % Retailer Support ($ per outlet) 5,250 5,000 0 4,000 5,000 5,000 4,250 4,071 -100.0 % Retailer Outlets 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 0.0% Celebrity Appeal 0 0 0 0 0.0% Brand Reputation (prior-year image) 70 70 70 70 70 70 70 70 0.0% Pairs Demanded (000s of pairs) 1,787 2,204 2,647 2,645 1,761 1,662 2,343 2,150 +23.1 % Gained / Lost (due to stockouts) 0 0 0 0 0 0 Pairs Sold (000s of pairs) 1,787 2,204 2,647 2,645 1,761 1,662 2,343 2, 150 +23.1 % Market Share (%) 11.9% 14.6% 17.6% 17.6% 11.7% 11.0% 15.6% 14.3% +3.3 pts. PRIVATE-LABEL SEGMENT Total Offer Price (maximum = $43.23) 40.00 31.49 33.00 0.00 38.00 33.00 31.75 Private-Label S/Q Rating (minimum = 3.0 stars) 3.7* 3.9* 3.9* 0.0* 3.1* 3.0# 5.0* Pairs (000s) Pairs Offered / Available (000s) 138 449 439 443 201 440 Demand = 1,554 Pairs Sold (000s) 0 444 439 201 440 Offered = 2,110 Market Share (%) 0.0 % 28.6 % 28.2% 0.0% 0.0 % 12.9 % 28.3% Sold = 1,524 Note: A market share limitation of 28.6% was imposed by chain retailers to help reduce market domination by a few private-label suppliers and promote competition among more suppliers.Region Avg 810 Rating Cobra Footwear (Year 11) -__ Region Avg Models Cobra Footwear (Year 11)Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started