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Our company's approach has been to divide advertising efforts evenly between web banner ads and email ads, and to give each region equal levels of

Our company's approach has been to divide advertising efforts evenly between web banner ads and email ads, and to give each region equal levels of resources.

Requirement 4:What are the weaknesses to this approach? (5 MARKS)

Requirement 5:What changes would you suggest to our advertising plan?(5 MARKS)

For example, should we stop all advertising in the North? Concentrate on web banner ads of books in the South? Stop using Paypall?

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