our current organization has assigned you the task of evaluating its strategic positioning and internal fit. The objective of this evaluation is to identify areas where the organization can improve its performance against its competitors. The central management has been contemplating the need for changes to enhance the organization's performance against its competitors. They will rely on your evaluation to make informed decisions. The central management has provided key points for the decision: 1. Define our strategic positioning. 1.1. Specify the organization, subsidiary, affiliate, unit, area, or department that you are focusing on for the evaluation. Often it helps to be as specific as possible. 1.2. Note that non-profit organizations or smaller companies can also be evaluated using the same concepts and frameworks. Like large firms, their ability to meet their goals and performance delivering a product or service can be compared against organizations that offer the same goods in the same way, and are affected by the forces of different entities that comprise the value chain. 2. Identify the industry or segment. 2.1. Be sufficiently specific about the value chain to guide action. 2.2. Identify the different entities in the value chain, from suppliers to consumers. 3. Assess industry attractiveness. 3.1. Use the Five Forces framework to structure your analysis. 3.2. Identify the most important forces affecting this (lack of) attractiveness