Our Custom Homes is a long-running family business that builds custom homes for the high-end residential market. Based on the following metrics, which links in the value chain would you initially evaluate as strong capabilities? [Of course, you would need to learn more about the internal alignment, external alignment, and sustainability of each before you could fully evaluate it as a capability, but use these metrics to make an initial evaluation.]

High brand awareness

Steady sales growth

Low operating margin relative to competitors

Low % of projects completed on time

High employee turnover

Bulk discounts with suppliers

Quick supplier response time

a) Supply Chain Management

b) Operations Management

c) Marketing & Sales Management

d) Human Resource Management