Question
Our friend Joanne is now a highly successful marketing wizard!She is making a marketing presentation to the board of Jussaynoe Pharmaceuticals, who want to sell
Our friend Joanne is now a highly successful marketing wizard!She is making a marketing presentation to the board of Jussaynoe Pharmaceuticals, who want to sell the anti-math anxiety drug SHOVITALL to the public.Joanne has two marketing plans she has come up with for the board's decision:
Plan A :a marketing plan that nets $30 million if successful (probability 0.8) and will lose $6 million if unsuccessful (probability 0.2)
Plan B :a marketing plan that nets $44 million if successful (probability 0.6) and will lose $10 million if unsuccessful (probability 0.4)
a.Construct an expected value payoff table for the two marketing plans A and B :
Marketing Plan
Xsuccess
Psuccess
Xunsuccessful
Punsuccessful
A
B
b.Determine the expected values of each marketing plan (show your work!!).
E(A) = ______________E(B) = _______________
c.Based on the expected return, which of Joanne's marketing plans should be approved by the board?
Answer:___________________________
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