Our local economy is going through a fast changing phase. Marketing managers are making most of the marketing tools to differentiate their products from their competitor's. Due to many internal and external factors, marketing managers constantly need to review the stance of their company on the market and take strategic decisions for the long term survival of their companies. Analyse the internal and external environment in which any company is operating. (You need to choose any local Company - Mauritian context) Introduction Explain the choice of the selected company/Product, describe briefly the background and give an overview of the industry it's operating. (300words) [3 marks]

Body 1. Conduct a SWOT and a PESTEL analysis of the company or the product chosen in the real context (900 words) [10marks]

2. Conduct analysis of the 4Ps company (1000 words) [10marks]

3.Conclusion (300 words) [3 marks]

Presentation of assignment and application of the marketing environment analysis tools