Our local supermarket needs to be constantly checking itself to stay ahead of the competition. Here's a simple plan to keep us improving: First, we need to understand our customers. Who are we trying to attract? What kind of products, prices, and store atmosphere do they want? Then, we take a look at the competition. What are they doing well? How can we offer something better? Finally, we turn inward and assess our own strengths and weaknesses. Are we efficient with inventory? Do our employees have the skills they need to provide excellent service? (David et al., 2019, p275). We need to track how well we're doing. Are we making a profit and selling enough products? More importantly, are our customers happy? Do they like the selection of products, the prices, and the service they receive? Finally, we need to see if things are running smoothly. Are our checkouts fast and efficient? Do we waste too much inventory due to spoilage or overstocking? (David et al., 2019, p277). Based on our evaluation, we can take steps to improve. Are we reaching the right people with our advertising? Maybe we need to adjust our marketing strategy. Can our staff be more