Our Mission

Access is a startup business that is going to introduce scooter stations to the city of Toronto and other cities across the country. This idea came from what was seen in Ottawa and the need to make sure that environmentally friendly vehicles are available to encourage people to use them more and use less cars. Our company will ensure that everyone eligible to use scooters has access to them with minimum renting cost by establishing scooter stations around the city. Unlike what is done in Ottawa where scooters are parked wherever the people want, our company will build some stations in selected areas of the city, and scooters will be parked in those stations to reduce other businesses' complaints; complaints for vehicles left on sidewalks, and sometimes in front of the businesses' front doors. The scooters are not only parked in the stations, but also charged in these stations

Our Services

• Renting scooters with minimum cost by the hour, half day or full day
• Providing scooter stations in different areas, especially in busy areas
• The stations will be a place to park scooters
• The stations will charge the scooter batteries
• Free riding scooter training session

The Market

According to Markets and Markets (Markets and Markets, 2021), the demand for scooter rental business has increased in large cities and college campuses because of growing traffic congestion, the increasing need for economical vehicles, and environmentally friendly modes of transportation, and "The global bike and scooter rental market is projected to grow from USD 2.5 billion in 2019 to 10.1 billion by 2027" (Markets and Markets, 2021).

question

Marketing and sales strategy of a business plan

A strong business plan will include a section that describes specific activities that you will use to promote and sell your products or services. A strong sales and marketing section demonstrates that you have a clear idea of how you will get your product or service into market and can answer the following questions for the reader:

• Who are your customers? Do some research and include details of the types of customers who have shown an interest in your product or service. You can describe how you are going to promote yourself to potential customers.
• How are you going to reach your customers? You should know your customers and the best methods to reach them. Research will help you identify the most effective way to connect with your selected audience, whether it is through the Internet, over the telephone or by in-person contact.
• Who is your competition? Once you understand this, you need to research their strengths and weaknesses and use this information to assess potential opportunities and threats to your business.
• How are you going to position your product or service? Describe what makes your product or service unique to the market you are trying to target.
• How are you going to price your product or service? This information will outline your pricing strategy, including incentives, bulk pricing and/or group sales.

Your team

Don't underestimate the importance of this part of your plan. Investors need to know that you and your staff have the necessary balance of skills, motivation and experience to succeed. This section describes the people working in your business and how you plan to manage your activities. Information in this section can include:

• A brief organizational layout or chart of the business
• Biographies of the managers (including yourself)
• Who does what, with a brief job description of each position
• The needed skills of each position
• Any other relevant information related to personnel

Include all elements, except: Omit the recruitment, training plans and associated costs