our question: Give references for all answers 1. Discuss how to use analytical to diagnose the competitive conditions of a company. Explain with examples the importance of setting both strategic and financial objectives. 2. Discuss the need for a balance approach to objective setting. Discuss and explain the significance of PESTEL in strategic management. What are the limitations of PESTEL analysis? 3. Explain the four company's Strategy-Making Hierarchy. Discuss the most common drivers of industry change