our responses should be structured in essay format, paragraph length, free of grammatical errors, and supported with fully formed thoughts. (50 points each) Due Wednesday, 12/12 at 11:55 pm.

You may respond to more than 2 prompts to earn extra credit for the course. (25 points each)

Essay Prompts:

1.)After a college football game, a box score is produced detailing the number of yards passing and running, receptions made and the number of interceptions and fumbles lost (among other statistics). Using the characteristics of useful information (including relevance and reliability), please explain how this box score meets (or does not meet) the characteristics of useful information.How would the football coach use this information to prepare for the next game, decide which players to start, etc.?

2.) Amazon.com is one of the best at fostering its interaction with their customers by keeping a record of their past purchases and product searches and using that information to recommend other similar products for the customer to consider. How can they use that information to help them in their marketing efforts?

3.) Wal-Mart's Retail Link database is one of the world's largest databases and allows many of their suppliers to view real-time sales data of their products for each store. This allows suppliers to assess the demand for their products and to optimize their own level of inventory and related logistics costs.How is this cost savings ultimately passed on to Wal-Mart and its customers?

4.) Stephen Gillett, Starbucks CIO, argues that his most crucial duty is to enhance Starbucks' ability to mine its customer data to help "reignite our passion with our customers." Starbucks used loyalty cards (Starbucks' Reward cards) and surveys to track its customers' purchases and build profiles of their customers as mentioned in the opening chapter vignette. Why is this a good example of customer relationship management (CRM)?

5.) Explain the types of discretionary information a company like Google would collect from its accounting information system.

6.) Business value is defined as all items, events and interactions that determine the financial health and well-being of the firm. This value may come from suppliers, customers or employees or even information systems.How would a not-for-profit group like the International Red Cross define business value for its group?