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Our team is hired by Apple to help assess whether or not to continue to manufacture and sell an older model of the iPhone. Apple
Our team is hired by Apple to help assess whether or not to continue to manufacture and sell an older model of the iPhone. Apple explains that this model continues to sell well in foreign markets, but it worries that fixed costs are so large that it is difficult to earn a profit. The Tableau Dashboard is provided to aid our analysis of this model. Total Fixed Costs Rent Office salaries Equipment depreciation Rent Office salaries Equipment depreciation Supervisor salaries Property taxes Variable Costs Per Unit Battery Internal Components Camera Receiver Screen Speaker www Sales Price Per Unit iPhone #tableau E K 8 T 1. Compute the contribution margin per unit. Contribution margin 2. Compute the contribution margin ratio. Numerator: / Denominator: = Contribution Margin Ratio Contribution margin ratio / 3. Compute break-even point in sales dollars. Numerator: / Denominator: Break-Even Dollars / = Break-even dollars Our team is hired by Apple to help assess whether or not to continue to manufacture and sell an older model of the iPhone. Apple explains that this model continues to sell well in foreign markets, but it worries that fixed costs are so large that it is difficult to earn a profit. The Tableau Dashboard is provided to aid our analysis of this model. Total Fixed Costs Rent Office salaries Equipment depreciation Rent Office salaries Equipment depreciation Supervisor salaries Property taxes Variable Costs Per Unit Battery Internal Components Camera Receiver Screen Speaker www Sales Price Per Unit iPhone #tableau E K 8 T 1. Compute the contribution margin per unit. Contribution margin 2. Compute the contribution margin ratio. Numerator: / Denominator: = Contribution Margin Ratio Contribution margin ratio / 3. Compute break-even point in sales dollars. Numerator: / Denominator: Break-Even Dollars / = Break-even dollars
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