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our third variable is the business - building ratio. It equals the number of conversions divided by the total number of online activities of Anastasia

our third variable is the business-building ratio. It equals the number of conversions divided by the total number of online activities of Anastasias gym. You explain that conversion is the number of viewers who took action because of Anastasias message by entering her lead generation funnel and joining her marketing database (e.g., registering for a webinar). Consequently, you tell Anastasia that for the fitness campaign to be successful, she must use her website as a hub that links all of her social networking posts.


What is the business-building ratio for the above five platforms?

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