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Outline a pricing and revenue management approach for a perishable asset at McDonald. Describe the industry or firm in an industry; the product line /
Outline a pricing and revenue management approach for a perishable asset at McDonald. Describe the industry or firm in an industry; the product line / perishable asset; and their pricing and revenue tactic. What are actual or potential customer responses to the pricing strategy
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
