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OUTLINE: Students are toassume the role of Marketing and Communications Manager of - Netball North East Coast. NetballNorth East Coast is a sporting association based

OUTLINE:

Students are toassume the role of Marketing and Communications Manager of - Netball North East Coast.

NetballNorth East Coast is a sporting association based in a small town on the North East Coast and is responsible for the administration and development ofNetballfor the North East Coast.

The association employs the following staff:

General Manager, Richard

Operations Manager,

Marketing and Communications Manager (you)

High Performance Athlete Development Officer, Isaac

Marketing Officer, Claire

Promotions Officer, Joanna

Administration Manager,

Receptionist, Adrian

vision is to be the number one sport played through south east

mission is to growNetballby supporting members and theNetballcommunity through:

Strong leadership

Sound communication

The provision of a clear strategic direction that secures the sport's long-term prosperity.

Values listed init's Strategic Plan include:

Operating with trust and integrity with each other and with the community.

Customer focus through appreciation of interests and passion of our members and the broaderNetballcommunity.

Camaraderie through the superior strength andefficiencies of good teamwork.

Innovation through best practice and change.

Openness and transparency in communicating with our members, customers and the broader community.

One of the organisation's key strategic goals is to improve participation in communityNetball, specifically to increase the total number of players by 4% this year.

Another goal is to increase the participation of girls (5-18) by 2% this year.

These goals have been translated into an Operational Plan for the organisation.

You are the Marketing and Communications Manager. Your team includes the following staff:

Marketing Officer

Promotions Officer.

You are responsible for the following key result areas:

Membership Growth

Volunteer Development

Programs and Events.

An excerpt of the Operational Plan detailing your team's has been provided.

For this part of the task, you are required to Report outlining the following: (PART A)

Research the importance of havinga strong performance management approach in place.Including:

A description about the importance of a high-performing work team to an organisation.

A description of the impact of poor performance on a team and organisation.

Best practice in an organisationsupporting their staff (include statements about counselling and professional development opportunities).

The performance management process,and what it might include.

Research reward and recognitionopportunities. Findtwothat you think would be good to rewardahard-workingteam and ensure thatitcontinuesto work well inthefuture.

For PART B of the task, you are required to complete the following:

Preparea memo for yourteam- the Marketing Officer and the Promotions Officer and the Administration Manager:

In your memo you will need to do the following:

Reviewtheinformation provided in the scenario above and theOperational Plan providedin Canvas.

memo explaining the Operational plan and thetasks that they are to be responsible for, for the upcoming year.It is hoped there will be a common understanding of the year's goals and objectives and to ensure everyone understands what their role and responsibilities are.

Then choose one of the rewards from PART Aand include that in the memo.

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