1. Outline the factors you would use to segment the market. Identify the different segments with at least three factors.
2. Targeting:
   1. Define Yeti Coolers target market from different segments of the market.
   2. Would you expect RTIC Coolers target market to be different from Yeti coolers, provide support.
3. Explain how the Yeti Coolers delivers value to its customers.
4. Explain how the RTIC Coolers delivers value to its customers.