Output Gallup & Robinson's Impact System - Scores include recall, idea communication persuasion, brand rating, and ad liking. ts Concept Generation and Testing Qualitative and/or quantitative data evaluating and comparing alternative concepts Rough Art, Copy, and Commercial Testing Ipsos ASI's Next TV - Standard scores related recall, persuasion, and comprehensive diagnostics potential ad-driven in market sales Market Testing of Ads Consumer Juries. An overal reaction to each ad under construction as well as a rank ordering of the ads based on the viewers' perceptions Pretesting of Finished Ads Reset Output Gallup & Robinson's Impact System - Scores include recall, idea communication persuasion, brand rating, and ad liking. ts Concept Generation and Testing Qualitative and/or quantitative data evaluating and comparing alternative concepts Rough Art, Copy, and Commercial Testing Ipsos ASI's Next TV - Standard scores related recall, persuasion, and comprehensive diagnostics potential ad-driven in market sales Market Testing of Ads Consumer Juries. An overal reaction to each ad under construction as well as a rank ordering of the ads based on the viewers' perceptions Pretesting of Finished Ads Reset