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Over the last few months we have seen the closure of somewhat promising ecommerce startups in Kenya. Case in point includes KUNE as well as
- Over the last few months we have seen the closure of somewhat promising ecommerce startups in Kenya. Case in point includes KUNE as well as SAFEBODA among others. Pick one of the two mentioned ventures and conduct a critical analysis of its business model citing reasons why you think it failed in the Kenyan market. What valuable lessons could the business have gained from the dot com bubble? (10 Marks)
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Forecasting for Economics and Business
Authors: Gloria Gonzalez Rivera
1st edition
131474936, 978-1315510415, 1315510413, 978-0131474932
