Over the last few years, frozen yogurt has grown in popularity as seen by the number of offerings in grocery stores and success of frozen yogurt restaurants like 16 Handles and Red Mango. Let's examine the demographics, and attitudes of consumers of frozen yogurt. For the purposes of this analysis, we will define frozen yogurt consumers as those who responded "Yes" to eating Frozen Yogurt (i.e., Frozen Yogurt (Store Bought) - Eat?). Run a Crosstab between consumers of Frozen Yogurt and the following demographic and attitudinal variables using the "Spring 2017 Simmons Connect" database". Marital Status: Presently Married (defined as Presently Married (Marital Status - Respondent)) Marital Status: Single (defined as Never Married (Marital Status - Respondent)) Gender: Female Age: 18-21 Household Income: $250,000 or more "Lactose Intolerance" as "Reason for watching diet" Agree a lot to the statement, "I consider my diet to be very healthy" which is a part of Lifestyle Statements - Attitudes/Opinions on Diet and Health Agree a lot to the statement, "I make sure I exercise regularly" which is a part of Lifestyle Statements - Attitudes/Opinions on Diet and Health Agree a lot to the statement, "I always try to eat healthy foods and maintain a balanced diet" which is a part of Lifestyle Statements - Attitudes/Opinions on Health and Medicine Agree a lot to the statement, "I am a vegetarian" which is a part of Lifestyle Statements - Attitudes/Opinions on Diet and Health Agree a lot to the statement, "I'll try any new diet" which is a part of Lifestyle Statements - Attitudes/Opinions on Diet and Health Question 1 (1 point) What percent of all Frozen Yogurt consumers are female? A Question 2 (1 point) What percent of all females are Frozen Yogurt consumers? A/ Question 3 (1 point) What percent of all Frozen Yogurt consumers are single (defined here as never married)? A/ Question 4 (1 point) In the entire weighted sample, what percent are single (defined here as never married)? A/ Question 5 (2 points) What percentage of Frozen Yogurt consumers are "presently married"? Question 5 (2 points) What percentage of Frozen Yogurt consumers are "presently married"? A Question 6 (1 point) In the entire weighted sample, what percent are married? (Sidenote: After you answer the question, think whether frozen yogurt companies should selectively target married people?) A/ Question 7 (2 points) to eat Frozen Compared to the rest of the population, 18-21 year olds are Yogurt. In answering this question, use the following heuristics to interpret the Index from the Simmons Crosstab: Index 120: "more likely" less likely O just as likely more likely Question 8 (2 points) Compared to the rest of the population, those with income of $250,000 or more are to eat Frozen Yogurt. In answering this question, use the following heuristics to interpret the Index from the Simmons Crosstab: Index 120: "more likely" less likely just as likely more likely Question 9 (2 points) Compared to the rest of the population, those who indicate "lactose intolerance" as a "reason for watching diet" are to eat Frozen Yogurt. In answering this question, use the following heuristics to interpret the Index from the Simmons Crosstab: Index 120: "more likely" less likely just as likely more likely Question 10 (2 points) Compared to the rest of the population, those who agree a lot with the statement, "I consider my diet to be very healthy" are to eat Frozen Yogurt In answering this question, use the following heuristics to interpret the Index from the Simmons Crosstab: Index 120: "more likely" less likely just as likely more likely Question 11 (2 points) Compared to the rest of the population, those who agree a lot with the statement, "I make sure I exercise regularly" are to eat Frozen Yogurt. In answering this question, use the following heuristics to interpret the Index from the Simmons Crosstab: Index 120: "more likely" less likely O just as likely more likely Question 12 (2 points) Compared to the rest of the population, those who agree a lot with the statement, "I always try to eat healthy foods and maintain a balanced diet" are to eat Frozen Yogurt In answering this question, use the following heuristics to interpret the Index from the Simmons Crosstab: Index 120: "more likely" less likely just as likely more likely Question 13 (2 points) Compared to the rest of the population, those who agree a lot with the statement, "I am a vegetarian" are to eat Frozen Yogurt. In answering this question, use the following heuristics to interpret the Index from the Simmons Crosstab: Index 120: "more likely" less likely just as likely more likely Question 14 (2 points) Compared to the rest of the population, those who agree a lot with the statement, "I'll try any new diet" are to eat Frozen Yogurt. In answering this question, use the following heuristics to interpret the Index from the Simmons Crosstab: Index 120: "more likely" less likely just as likely more likely Over the last few years, frozen yogurt has grown in popularity as seen by the number of offerings in grocery stores and success of frozen yogurt restaurants like 16 Handles and Red Mango. Let's examine the demographics, and attitudes of consumers of frozen yogurt. For the purposes of this analysis, we will define frozen yogurt consumers as those who responded "Yes" to eating Frozen Yogurt (i.e., Frozen Yogurt (Store Bought) - Eat?). Run a Crosstab between consumers of Frozen Yogurt and the following demographic and attitudinal variables using the "Spring 2017 Simmons Connect" database". Marital Status: Presently Married (defined as Presently Married (Marital Status - Respondent)) Marital Status: Single (defined as Never Married (Marital Status - Respondent)) Gender: Female Age: 18-21 Household Income: $250,000 or more "Lactose Intolerance" as "Reason for watching diet" Agree a lot to the statement, "I consider my diet to be very healthy" which is a part of Lifestyle Statements - Attitudes/Opinions on Diet and Health Agree a lot to the statement, "I make sure I exercise regularly" which is a part of Lifestyle Statements - Attitudes/Opinions on Diet and Health Agree a lot to the statement, "I always try to eat healthy foods and maintain a balanced diet" which is a part of Lifestyle Statements - Attitudes/Opinions on Health and Medicine Agree a lot to the statement, "I am a vegetarian" which is a part of Lifestyle Statements - Attitudes/Opinions on Diet and Health Agree a lot to the statement, "I'll try any new diet" which is a part of Lifestyle Statements - Attitudes/Opinions on Diet and Health Question 1 (1 point) What percent of all Frozen Yogurt consumers are female? A Question 2 (1 point) What percent of all females are Frozen Yogurt consumers? A/ Question 3 (1 point) What percent of all Frozen Yogurt consumers are single (defined here as never married)? A/ Question 4 (1 point) In the entire weighted sample, what percent are single (defined here as never married)? A/ Question 5 (2 points) What percentage of Frozen Yogurt consumers are "presently married"? Question 5 (2 points) What percentage of Frozen Yogurt consumers are "presently married"? A Question 6 (1 point) In the entire weighted sample, what percent are married? (Sidenote: After you answer the question, think whether frozen yogurt companies should selectively target married people?) A/ Question 7 (2 points) to eat Frozen Compared to the rest of the population, 18-21 year olds are Yogurt. In answering this question, use the following heuristics to interpret the Index from the Simmons Crosstab: Index 120: "more likely" less likely O just as likely more likely Question 8 (2 points) Compared to the rest of the population, those with income of $250,000 or more are to eat Frozen Yogurt. In answering this question, use the following heuristics to interpret the Index from the Simmons Crosstab: Index 120: "more likely" less likely just as likely more likely Question 9 (2 points) Compared to the rest of the population, those who indicate "lactose intolerance" as a "reason for watching diet" are to eat Frozen Yogurt. In answering this question, use the following heuristics to interpret the Index from the Simmons Crosstab: Index 120: "more likely" less likely just as likely more likely Question 10 (2 points) Compared to the rest of the population, those who agree a lot with the statement, "I consider my diet to be very healthy" are to eat Frozen Yogurt In answering this question, use the following heuristics to interpret the Index from the Simmons Crosstab: Index 120: "more likely" less likely just as likely more likely Question 11 (2 points) Compared to the rest of the population, those who agree a lot with the statement, "I make sure I exercise regularly" are to eat Frozen Yogurt. In answering this question, use the following heuristics to interpret the Index from the Simmons Crosstab: Index 120: "more likely" less likely O just as likely more likely Question 12 (2 points) Compared to the rest of the population, those who agree a lot with the statement, "I always try to eat healthy foods and maintain a balanced diet" are to eat Frozen Yogurt In answering this question, use the following heuristics to interpret the Index from the Simmons Crosstab: Index 120: "more likely" less likely just as likely more likely Question 13 (2 points) Compared to the rest of the population, those who agree a lot with the statement, "I am a vegetarian" are to eat Frozen Yogurt. In answering this question, use the following heuristics to interpret the Index from the Simmons Crosstab: Index 120: "more likely" less likely just as likely more likely Question 14 (2 points) Compared to the rest of the population, those who agree a lot with the statement, "I'll try any new diet" are to eat Frozen Yogurt. In answering this question, use the following heuristics to interpret the Index from the Simmons Crosstab: Index 120: "more likely" less likely just as likely more likely