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Over the last two hundred years, the public perception of the corporation has changed from an entity that primarily generates revenues for its owners to

Over the last two hundred years, the public perception of the corporation has changed from an entity that primarily generates revenues for its owners to an entity that participates in society. CSR stresses that corporations have a duty not just to share- holders, but also to other groups affected by corporate decisionscalled stakeholders. The rationale for this "stakeholder view" is that, in some circumstances, one or more of these other groups may have a greater stake in company decisions than shareholders do. ety as a corporate citizen. Originally, the only goal or duty of a corporation was to maximize profits. Although many people today may view this idea as greedy or inhumane, the rationale for the profit-maximization theory is still valid.

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