Question
Over the past decade, The Retail Cooperative (TRC) successfully acquired a number of smaller retailers, enabling it to grow significantly. As a result, TRC is
Over the past decade, The Retail Cooperative (TRC) successfully acquired a number of smaller retailers,
enabling it to grow significantly. As a result, TRC is now one of the largest retailers in Europe,
employing over 230,000 people in 25 countries. The company has three primary business units:
department stores, hardware stores, and food stores. TRC has many cross-division service companies
in both Europe and Asia to support the three primary business units. These support companies provide
a variety of services, such as purchasing, information technology, advertising, and human resources.
In early 2014, the CEO scheduled a full-day strategy session with the vice presidents of the business
units. By the end of the day, these senior managers decided on a set of specific strategic objectives to
continue the growth of the company. In particular, the CEO and vice presidents of TRC determined that
the company needed to: (1) attract well-educated, skilled managers to lead future expansions and (2)
optimize distribution channels so that managers at all levels of the organization would have immediate
access to information for decision-making. The goal was to link TRC's management expertise with the
geographic area of operation so that the company would continue to be dynamic and responsive to
customers 24/7. Essentially, the senior managers wanted TRC mid-level managers in each of the
business units to have the ability to "Coordinate GloballyAct Locally."
The consensus was that the Human Resources support company would develop and implement
appropriate procedures to find the quality of managers that TRC requires. However, the VPs of the
business units wanted to be directly involved in the distribution channel optimization. As a result of
TRC's rapid growth, the VPs of the business units were encountering a number of recurring problems
such as lapses in customer service, an inability to respond to customer queries, and coordination
problems with product availability and delivery dates. In addition, the manager for the travel
department of the company noticed a significant increase in travel expenses for each of the business
units and sent each of the VPs a memo. Based on these concerns, the VPs decide to meet with the
Controller and Chief Information Officer (CIO) to discuss these problems and to identify possible
options to resolve these issues.
To prepare for the meeting, Robin Frost (the CIO) talked with several top-level managers to collect
their ideas and suggestions of the features that might be required of any new technology solution the
firm might purchase. Each of the managers agreed that TRC would need an e-business application(s)
that would give its managers a detailed online view of the status of the purchasing process that is
shared among TRC's employees, suppliers, and customers. For example, each purchasing agent would
like access to all the purchase prices, inventories, and selling prices that are in place in any store, no
matter where it is located. He/she should also be able to see TRC's manufacturing prices for its own
brands, the bids made by TRC's suppliers, and the comments or complaints made by TRC's customers.
In addition, the new technology would have to link TRC's suppliers, distributors, and resellers with the
company's Logistic, Production, and Distribution Departments. The Accounting and Finance
Departments would need access to information so they could track the status of TRC's sales, inventory,
shipping, and invoicing in any TRC store worldwide. And finally, the Marketing and Sales Departments
would also need access to manage and update the company's product catalogs, price lists, and
promotional information for any TRC outlet, regardless of its geographic location.
At the meeting with the VPs, Robin made a 10-minute presentation on Internet portals. Her research
on this new technology leads her to believe this might help the VPs solve the problem of accessing
information that has not been readily available to mid-level managers working with customers. At this
point, Robin just knows that software packages exist that can make information available to company
employees. She's not able to articulate all the pros and cons of the technology and has not yet called
any outside consultants for advice. Robin believes that the primary challenge for this new technology
will be to create real-time "retail connectivity" that will allow vendor collaboration, multichannel
integration, and public and private trading exchanges across the globe.
Requirements:
Your group constitutes a consulting firm who advises companies with large-scale IT transformations
including changes with their ERP systems. Robin Frost has contacted you to give a presentation to the
company's VPs.
explain that why The schedule TRC should use to implement the technology in an orderly manner.
explain about enterprise portal ,focusing on advantages for TRC of implementing this technology.
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