Overview: A company must have specific goals and objectives for each social media marketing effort. It must also know and

understand its target market$($s$)$ if it is to successfully attain those goals and objectives. You$$ll set goals and objectives for a social

media plan for your organization$*.$ You$$ll also develop a target market profile for this plan. This will help you as you develop the

entire plan for the final presentation.

Assignment: Using what you$$ve learned in Chapters $2$ and $3,$ as well as from reviewing the social media plan information in Chapter

$14,$ create a set of goals and an objective for a social media marketing plan your organization could use. Develop a target market

profile for this plan. Remember, $$everyone$$ is not a target market so be specific in your description. Other chapters$$ information also

applies, but the named chapters have the most relevant information to this assignment. Be sure to provide support for what you

propose.