Overview: Aaron Graciela and his partner Alex Boyd scheduled a meeting with their new client, Applied Holographics. They decided to show them both campaigns they developed for the company$$s new $3$D smartphone, the D$-$phone. $$ Campaign $1$ focused on the phone$$s $3$D capabilities and repeated this attribute many times. $$ Campaign $2$ focused on a couple in Philadelphia, Manuel and Randi, and the story about Manuel being transferred to California, which caused sadness for Manuel and Randi. The commercial ended with Manuel in California and Randi in Philadelphia talking on their new D$-$phones and feeling closer together. The group of clients was split on the two campaigns and could not conclude. Then one of the marketing executives asked a question: But didn$$t you do research and develop an advertising strategy for the brand? Can we see that? It might make it easier for us$.$ For a moment, Aaron stuttered. He and his people were so excited about this new product that they skipped over the preliminary steps and went directly to developing creative. The client asked that they do some strategic work, and after that, they would revisit the two campaigns. Aaron and Alex got their account planner, Felicia, involved, and they decided to start by looking at all the brands they$$d be competing against, as well as their client$$s product, the D$-$Phone: $$ The iPhone $14$: features a Pro$-$Level Camera and a very long battery life. $$ The Google Pixel $7$ Pro: features a pro$-$level camera and a state$-$of$-$the$-$art operating system by Google. $$ The Samsung Galaxy ZFlip$4$: a phone that folds into a convenient size for your pocket and allows the user to make and take calls in both the $$flipped$$ and $$unflipped$$ positions. $2023$ Post University, Waterbury, CT ALL RIGHTS RESERVED $$ A new Phone from a new company, called $$The Duet$$: the phone allows you to have more than one telephone number in the same phone so you can quickly go back and forth between the two numbers, with $5$G reception. $$ Applied Holgographics D$-$Phone: Allows $3$D pictures and $3$D Facetime calls that can be viewed without $3$D glasses. You will be comparing the D$-$Phone and one of its competitors while analyzing where they are in terms of the Product Life Cycle and Consumer Adoption Process. You will also provide guidance for Aaron, Alex, and Felicia on the next steps and what they should give the client