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Overview: Amazon Business Strategy 1. Discuss the key points of Amazon business strategy, PESTLE, and SWOT. a. Integrating concepts and theories from the text, analyze

Overview: Amazon Business Strategy

1. Discuss the key points of Amazon business strategy, PESTLE, and SWOT.

a. Integrating concepts and theories from the text, analyze the company's external and industry environment, internal resources and intellectual assets

b. Integrating concepts and theories form the text, analyze the company's business-level and corporate-level strategies

c. Discuss leadership, innovation and entrepreneurship practices

d. Develop goals and SMART objectives.

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