Overview Business professionals are inundated with communication. This constant communication ranges from electronic forms, such as web pages, emails, and text messages, to more formal workplace communications such as presentations, memos and reports. To reduce the information overload and increase retention, an executive summary is tailored to meet the needs of the busy professional who requires a summation of the key points of a more in-depth document. An executive summary is a highly-functional report, as a simplified synopsis or overview not intended to replace the full report, but serve as a concise rendering of it.

Task Assuming the role of an analyst, tasked by Kimi Ford with reviewing Joanna Cohen's analysis, you will create formal executive summary detailing your evaluation. This evaluation should be focused on the variables, estimates and assumptions Kimi used that resulted in a Cost of Capital for Nike. Make recommendations for changes in the variables based on your analysis. Calculate a revised Cost of Capital and consider how the revised cost would affect the value of Nike.

As with all written communication, assume your work will be circulated widely - anyone from analysts to executive leaderships as well as to Joanna Cohen. As with any evaluation, especially one involving complicated numerical data, clarity is critical to a reader's understanding and retention of the information provided.

The executive summary will be assessed on the accuracy of your analysis as well as the effectiveness of the written communication. Attentiveness to format (headings, margins, spacing, font, and consistency), grammar/mechanics, sentence structure, brevity, and professional tone is necessary to enhance your credibility and the credibility the reader attributes to your evaluation. Audience analysis will be apparent in the organization of the executive summary's content as well the language used. Considering the memo might be perceived as "bad news" by the Joanna Cohen or other interested parties, the executive summary should be organized.

Introduction Short - Introduce the purpose and provide context for the analysis.

Body ( paragraphs with a table to clarify data) - Highlight the most important aspects of the evaluation. Recommendations should be included. Headings will help emphasize the different aspects of the body, which is the densest portion of the executive summary.

Conclusion ( paragraph) - Reinforce the important aspects of the body with a short summation. Discuss the revised Cost of Capital and the effect on the value of Nike.