Overview

MBA programs around the country are starting to require their students to become more effective writers. This is in response to industry's urging for grad schools to improve the writing skills of graduate students. Writing at the MBA level should be informative, colorful, and nuanced, and the writing should include simple words vs. complicated (especially if used out of context). This assignment requires the integration of directly quoted Bible verse directly with the selected marketing management topic. Be sure this applies specifically to marketing management, not management or business in general.

Instructions

To ourselves and to our Lord and Savior Jesus Christ

The Scripture verse from the Old Testament (Joshua 1:9) says, "Have I not commanded you? Be strong and courageous. Do not be terrified; do not be discouraged, for the LORD your God will be with you wherever you go."

discuss this Scripture verse within the context of marketing management. Relate this to a specific for-profit brand or business organization of your choosing. Use two scholarly sources as references.

Discuss how Christian faith impacts marketing management decisions in the selected organization, including how faith was the source of its marketing management decisions, and how many company founders have demonstrated such faith.