Overview

Physician practices are a key component of the U.S. health care system. As a future health care administrator, it is important for you to demonstrate an understanding of the challenges and opportunities that today's physicians face in providing quality health care services.

Scenario

You are a newly licensed physician and have been hired to lead a small group practice. This is a new role for you, and you have decided to do some research and develop an operations plan to guide you in managing the practice and leading the staff.

Instructions Part 1:

• Develop three organizational goals as the new leader of the practice include constraints you may experience working towards those goals.
• Explain the role human resources management (HRM) will play in the physician practice, including attracting employees, employee retention, labor and employment laws, and compensation plans.
• Examine the role nursing will have in the restructuring of the practice.
• Develop a marketing strategy that includes three aspects of consumer behavior that should be considered and support your response.