Overview

There are several communication theories that can be used to inform the design of a messaging strategy. Messages are more likely to be compelling and create the desired response if they are grounded in theory.

Directions

Choose a communication theory that you think is relevant to messaging. Then define the theory using plain language. In other words, use terms that someone who doesn't work in the communication field would understand.

Next, describe an example of an actual messaging strategy. Then justify how you believe its success can be explained by the theory you chose.

Specifically, you must address the following rubric criteria:

1. Identify a communication theory and define the theory using plain language.
2. Provide a real-world messaging strategy and explain how the theory you chose informs this strategy.