Overview You have been employed as a UX designer in SFTA company. Your responsibilities include the following tasks: Plan and conduct user research and competitor analysis; Interpret data through various research techniques; Create prototypes and wireframes; Conduct usability testing. You must evaluate a website for any of the following industries/organisation types: 1. Education 2. Hospitality (hospital/Hotel/Tourism etc) 3. Government Agencies 4. Small Medium Enterprises 5. Online Commerce For assessment criteria, please refer to the Assessment details Timelines and Expectations Total Percentage Value of Task: 30% Individual Report Due Week 4, 14/08/22 before 11.30pm Turnitin on Moodle Minimum time expectation: 20 hrs Learning Outcomes Assessed The following course learning outcomes are assessed by completing this assessment task: Assessment Details For this assignment, you need to write a report with a minimum of 1,000 and a maximum of 1,500 words (excluding references, attached article pages, and title pages) to answer the below questions: 1. Describe the website you are investigating and explain its two important values. (6 marks) 2/8 SYDNEY INTERNATIONAL SCHOOL OF TECHNOLOGY & COMMERCE 2. Justify a research method that is appropriate to conduct your research findings on the user experience for the website. Provide sources of evidence from peer reviewed articles. (4 marks) 3. Apply your research method and find 10-15 respondents to survey for their feedback on three bad user experiences and three good user experiences for using the website. You must attach the relevant documentation (e.g. survey form, interview scripts, etc) in the Appendix section. (10 marks) 4. Show three website screens that need to improve on the user experience. Discuss what are the type of changes in detail and develop three prototype screens. (6 marks) 5. Write a half-page of your conclusion on the investigation process. (4 marks) Report Structure Table of contents Introduction Page 1 1 Website description and values explanation 1 Research method description and provision of peer reviewed evidence 1-2 Discussion of user survey and feedback 1-2 User interface screens to improve, proposed change and prototype screens 2-3 Write a half-page of your conclusion 1 References: 6-8 articles of APA Referencing Style 1 Appendix: Attachments such as interview scripts, surveys etc REQUIRED 1. Please refer to the SISTC report formatting guidelines under the Assessment folder. For marking consistency on this assessment, you are permitted to adapt Time New Roman, font size 12, double line spacing