owe's is a $48.8 billion home improvement chain with 1,725 stores. Lowe's recently changed its motto from "Let's Build Something Together" to its new motto "Do it Right for Less." The new motto imparts the message that shoppers are in good hands and will be guided through all stages of their home improvement in a cost-effective manner if they shop at Lowe's. This example shows all of the following about a position statement EXCEPT: a. It can serve as the foundation of communications to customers. b. It can serve to keep all managers aligned. c. It offers specific product details. d. It can serve as a guiding principle for decision making