Question
Oza has established several successful products in the competitive beverage industry. Why has he been able to achieve this success when large organizations with more
Oza has established several successful products in the competitive beverage industry. Why has he been able to achieve this success when large organizations with more resources, such as Coca Cola and Pepsi, are forced to buy these new successful brands?
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Research Methods In Business Studies
Authors: Pervez Ghauri, Kjell Gronhaug
4th Edition
0273712047, 9780273712046
