Question
Ozmosis surf stores ran a Facebook and poster campaign in Oct 2020. Ozmosis' promoted that they accept all major credit cards, scars, scrapes, breaks and
Ozmosis surf stores ran a Facebook and poster campaign in Oct 2020. Ozmosis' promoted that they "accept all major credit cards, scars, scrapes, breaks and bruises." The company also encouraged participants to post a video or picture of their "scar, bruise or stack" on Instagram or Facebook to obtain a discount code to shop online. Ad Standards received complaints from consumers/members of the public about this campaign.
- What do you think people complained about?
- Which section(s) of the AANA Code of Ethics do you believe these complaints relate to?
- Do you think the Advertising Standards Board would have dismissed or upheld the complaints?
- What do you think would have been the reasoning for their decision?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
1 People most likely complained about the insensitivity and potentially trivializing nature of Ozmos...
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Cornerstones of Financial and Managerial Accounting
Authors: Rich, Jeff Jones, Dan Heitger, Maryanne Mowen, Don Hansen
2nd edition
978-0538473484, 538473487, 978-1111879044
