P14-13 (similar to) Question Help DuPont identity. For the firms in the popup window. find the return on equity using the three components of the DuPont identity: operating efficiency, as measured by the profit margin (net income/sales); asset management efficiency, as asset turnover (sales/total assets); and financial leverage, as measured by the equity multiplier (total assets/total equity) measured I Financial Information ($ in millions, 2013) Company Sales Net Income Total Assets Liabilities PepsiCo $66,402 $46,811 $28,007 $6,624 $8,478 $77,313 $90,004 $36,518 $53,079 $56,771 Coca-Cola McDonald's $5,898 $20,645