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P16.9 (Customer Profitability Analysis) Ray's Manufacturing makes electronic components. The company has two main customers. Information related to each customer is shown below: Revenues Units
P16.9 (Customer Profitability Analysis) Ray's Manufacturing makes electronic components. The company has two main customers. Information related to each customer is shown below: Revenues Units Sold Units per Order Price per Unit Cost per Unit Net Profit Customer A $300,000 60,000 1,000 $5.00 $2.50 Customer B $531,250 125,000 900 $4.25 $2.25 $250,000 $150,000 Customer Specific Costs: Order taking $100 per order Product handling $0.10 per unit sold Delivery $50 per order a. Prepare a customer profitability analysis. b. Ray is currently using his full capacity to service Customers A and B. Ray has the option to use his full capacity to serve Customer B, who would to like to purchase more components. Should he consider this option? Why or why not
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