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Packaging matters: How important is packaging for the positioning of a brand? Can you think of examples you have come across, in your experience as

Packaging matters: How important is packaging for the positioning of a brand? Can you think of examples you have come across, in your experience as a consumer, of excellent packaging that you think makes people value the brand more? Discuss some innovative packaging strategies, and analyse what it is about the packaging that makes it stand out, and how the packaging relates back to the overall brand image.

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