Padu Segar Trading (PST) is a company which collects the agriculture produce from farmers and processes the produce. The processed agricultural goods will be distributed to the hypermarkets throughout the western region in Selangor. The following is the information related to the company's performance evaluation. Target Up to 6% Revenue growth Average selling price per product Industry average selling price (RM) Numbers of malls buying MSB's product Client retention rate Employee retention rate Wastage of raw material Industry average New products launched Average time taken to launch a new product 2019 5.5% RM235 240 to 250 25 50% 77.5% 5% 2.5% 2018 4% RM220 230 to 240 20 46% 78% 3.5% 3% 4 3 months Increase by 10% Increase by 5% 79% 2.5% 6 2 months 3 months Required: a) Explain the concept of Balance Scorecard. (9 marks) (CLO2 PLO2C2) b) Assess the performance of PST using the Balance Scorecard (12 marks) CLO2 PLO2.C2) Open with Average selling price per product RM235 Industry average selling price (RM) 240 to 250 Numbers of malls buying MSB's product 25 Client retention rate 50% Employee retention rate 77.5% Wastage of raw material 5% Industry average 2.5% New products launched 4 Average time taken to launch a new product 3 months Required: RM220 230 to 240 20 46% 78% 3.5% 3% 4 3 months Increase by 10% Increase by 5% 79% 2.5% 6 2 months a) Explain the concept of Balance Scorecard. (9 marks) (CLO2-PLO2:02) b) Assess the performance of PST using the Balance Scorecard. (12 marks) (CLO2.PLO2:C2) c) Suggest TWO (2) ways to improve the performance measurement system in PST. (4 marks) (CLO2 PLO2.C21