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Page 1 of 2 Instacart just had its Initial Public Offering ( IPO ) with the shares priced at $ 3 0 to IPO investors.

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Instacart just had its Initial Public Offering (IPO) with the shares priced at $30 to IPO investors. When it opened for trading by the public, it jumped to $42 before closing at $33.70. Since then, the market has valued it in the $24-$27 per share range. Valuing a company is basically a big capital budgeting exercise. Instead of forecasting the cash flows from a single project, you forecast the cash flows for the whole company. Instead of calculating the NPV of a new product, you calculate the NPV of the cash flows of the whole company. One complicating factor is that while a product will come to an end, in principle a company will not (we hope). So, we have to make an assumption at some point about how the cash flows of the company grow in the long-run (more on this below). The typical approach to valuing a company is to start by specifically forecasting the cash flows for the next 5 to 10 years and then make a simplifying assumption beyond that.
Start with Instacart.xlsx from Canvas.
The sheet lists some assumptions about the Year-Over-Year (YOY) growth of revenues and certain expenses for 2024-2033. Most analysts expect Instacart to get its costs under control to approach mature, steady state growth by the end of the decade. Use the base case assumptions to build a forecast of net income (earnings) and then free cash flows of Instacart for the years 2024 to 2033. Specifically, start with forecasting revenues for each year and then expenses, etc. like we did in capital budgeting until you eventually get to Free Cash Flows. Assume a tax rate of 21%. To simplify the analysis, ignore tax-loss carryforwards and assume that any year with negative taxable income has a tax of zero.
Beyond 2033, you will need to make an assumption to handle the mature part of Instacart's lifecycle.
a. Taking the free cash flows you forecast for 2033, assume that they will grow by 3% to 2034 FCF (and will continue growing at 3% thereafter).
b. Assume that the opportunity cost of capital for Instacart is 13%. You can treat all cash flows starting in 2034 and continuing onward as a growing perpetuity with a growth rate of 3%. By doing this, you will have what is called a "terminal value" or "continuation value" for Instacart as of the end of 2033(one year before the first cash flow in the growing perpetuity).
To avoid timing complexities, we will assume that you are valuing Instacart as of the end of 2023/beginning of 2024(time "zero," or "now"), and that cash flows occur in 12-month intervals, so "2024" refers to exactly one year from time zero. Due to a bunch of one-time costs, Instacart is expected to have a FCF of - $1.9 billion in 2023, so count that as your year zero FCF. Discount all cash flows back to the time zero (end of 2023) using a 13% cost of capital and the "NPV" function in Excel. To this present value, add Instacart's $2.8 billion in cash. This is the total value of Instacart, which would be the sum of the debt and equity values. Instacart does not have debt, so that means it is the total equity value.
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