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When Starbucks entered China, it used no advertising that could be perceived as a threat to China's teadrinking culture. It selected high$-$visibility locations to project its brand image. Starbucks then introduced beverages such as green tea. This strategy has effectively turned obstacles into Starbucks's favor. This example shows that

global markets require standardized products

global markets do not require product adaptations

succeeding in countries such as China means developing products that meet unique needs

Starbucks stopped selling coffee in China