Question
PageInteriors, an interior design company, has experienced a drop in business due to an increase in interest rates and a corresponding slowdown in remodeling projects.
PageInteriors, an interior design company, has experienced a drop in business due to an increase in interest rates and a corresponding slowdown in remodeling projects. To stimulate business, the company is considering exhibiting at the Middleton Home and Garden Expo. The exhibit will cost the company $14,910for space. At the show,PageInteriors will present a slide show on a laptop, pass out brochures that were printed previously (the company printed more than needed), and show its portfolio of previous jobs.
The company estimates that revenue will increase by $40,330over the next year as a result of the exhibit. For the previous year, profit was as follows:
Revenue$212,366
Less:Design supplies$18,080
Salary of Samantha Spade (owner)81,427
Salary of Kim Bridesdale (full-time employee)55,659
Rent19,035
Utilities6,870
Depreciation of office equipment3,780
Printing of advertising materials799
Advertising inMiddleton Journal2,780
Travel expenses other than depreciation of autos2,950
Depreciation of company cars10,630
202,010
Net income$10,356
Assume that design supplies and travel other than depreciation are variable costs.
Calculate the impact of the exhibit on company profit.(Round intermediate calculations to 4 decimal places, e.g. 0.3215 and final answer to 0 decimal places, e.g. 125.)
Company profit will
select an option
increase
decrease
by
enter a dollar amount
Should the company exhibit at the home show?
The company
select an option
should
should not
exhibit at the home show
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